Who Are We?
We’re ClariFi — a small team of qualified financial professionals on a mission to make financial guidance simple, free, and accessible to everyone. Whether you're self-employed, just starting out, or simply trying to get your head around tax, saving, or pensions — you’re in the right place.We’ve worked in the finance industry long enough to know that good advice is often locked behind expensive consultations, jargon-heavy PDFs, and confusing regulations. That’s where we come in.
Why Did We Set Up ClariFi?
I (founder) had a client meeting once... She was an elderly lady with very little money. She came to me for financial advice, however the truth was she didn't have wealth to invest and unfortunately, Financial Advice can only really be given to those who already have wealth/ ability to generate wealth. To many people today are not told the basics of finance, how to save, whats a mortgage! We sure as hell weren't taught it at school... so that's where we come in. Free financial guidance, the way it should be.
What Makes Us Different?
We don’t want to drown you in fine print or sell you a product you don’t need. We want to explain things clearly, in plain English, and give you the tools to make confident financial decisions.We’re building calculators, guides, checklists, and resources that walk you through real-life money decisions — not just what might work in theory.Whether you’re trying to figure out how much you can contribute to an ISA, understand your pension allowances, or just want to feel a little less overwhelmed by your finances — ClariFi is here for that.
So, What is our mission?
ClariFi was set up with a single intention. Provide financial guidance to those who can't spend thousands from their pension on complex advice. We are for the regular people who just want to understand their finances, a litttttttle better.
Love the ClariFi team x
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